French-owned American produced rose

This tidbit from the Toledo Blade's Robert Kirtland

Is it new? Somehow I've missed Joliesse, an American wine that - like Chandon, for example - is produced by a French-owned company. For more than a year, the winery (Boisset America) has produced a rose wine inspired by Tavel, a famous dry rose of sterling character. The American Joliesse is not, however, dry, but off-dry; it's labeled Joliesse Shiraz, and the first recommended price was $10.