Pink Penguin

A press release about a wine called the Pink Penguin.

My question is: how do you make a "fun-loving wine"?

NAPA, Calif., June 23 /PRNewswire/ -- America's most fun-loving wine, the Little Penguin (www.thelittlepenguin.com), introduces a sophisticated new wine, nicknamed the "Pink Penguin." Neither red nor white, this eclectic wine pairs elegantly with summer menus. Like the classic French-style summer wines enjoyed by al fresco diners around the continent, the Pink Penguin is light and fresh. Not too dry and definitely not sweet, it's the perfect alternative to an everyday white wine.